Project: Product Label

This project was a challenge in that the bulk of the message had to fit in a narrow space when bottle is facing front. I designed three labels for three different products from the same manufacturer so each label had to differ slightly while still maintaining a cohesive look and feel. Cultural styles and colors of red, yellow and green were incorporated in the logo which help communicate a level of authenticity. The concave thick border helps to visually direct the eye back towards the center of the image. Placing the graphic in front of a dark background also helped create visual impact that will draw attention while on the store shelf.